How we scaled a D2C brand's paid acquisition across TikTok and Meta.
Back to Our WorkArgan Deluxe
D2C e-commerce
Argan Deluxe needed paid channels that could scale without losing profitability. Their previous agency did not work from direct-to-consumer metrics, so spend grew faster than returns.
We rebuilt acquisition around D2C metrics, with ROAS as the guide for every budget decision. Separate TikTok and Meta acquisition funnels let us test, keep what worked and scale it steadily.
A dedicated funnel to bring in new customers on TikTok.
A dedicated funnel on Facebook and Instagram, run alongside TikTok.
Budget moved to the campaigns that returned the most, tracked against blended ROAS.
4.2x blended ROAS over 90 days across the TikTok and Meta acquisition funnels.
Campaign screenshots coming soon.
Creative examples coming soon.
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